Big Holidays for Small Businesses

How to Win More Ideal Customers on Any Budget

September 18th, 2019

10am-12pm | Martinez, CA

Learn How to Attract Your Ideal Customers Online and Offline


For many businesses, holiday sales are a big part of the bottom line. Learn how to attract your ideal customers for the holidays and afterwards. This session will show you how to:

Attract and Retain a Local Audience on Instagram

Learn how to use Instagram to find new, local shoppers.

Navigate the Facebook Ad System

Understand the different ad type options and how to make them work for you.

Show Up in Local Online Searches

Make sure your business shows up when locals search for specific store types.

Build Incentives that Customers Respond To

Learn how to host contests, what shopping services people are looking for and more.

Partner with Other Businesses to Make an Even Bigger Impact

Discover the power of collaborating with complimentary businesses.

Presenters


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Rebecca Bertoldi
Rebecca Bertoldi Marketing Co., LLC

Rebecca Bertoldi has helped countless small businesses plan and execute effective marketing campaigns for over 17 years. These days she has a digital focus, specializing in content marketing, digital advertising, search optimization and social media. She prides herself on keeping up with the latest trends so youcan focus on your business growth.

Rebecca's philosophy is simple: Every business should have access to marketing tactics that will help them beat the odds and stay in business. There are many ways to promote your brand for low or no cost so she loves to educate through workshops, blogs and presentations.

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Cady Marsh
Cadydid Social Marketing

Cady, pronounced like Katie, has over 12 years’ experience working for both small and large companies of various industries. She was “that intern” in 2007 at a rapidly growing start-up when Facebook first launched pages for businesses. While obtaining her B.A. and MBA, she fell in love with the infinite possibilities of connecting with customers through social media.

She views social media as a 24/7 party with guests ready and waiting to be informed and entertained by content. She helps businesses authentically target, connect and engage with their ideal customers allowing them to achieve greater, sustainable business results.

Register Today!

Agenda


10:00 am
Welcome!

10:05 am
Building an Optimal Customer Experience

10:20 am
Attracting Customers on Instagram & Facebook

10:40 am
How to Navigate Facebook Ads

10:50 am
Utilizing Local Events

11:05 am
Creating Irristible Incentives
for Shoppers

11:15
Collaborating with Complimentary Businesses

11:30
Q&A